Latest SEO Trends For 2018


For years Google has been the undisputed king of search on the internet. So much so in fact that the word Google has become synonymous with search. Even a verb. The way Google is able to stay ahead of their competition is by knowing the pulse of the people. The see the trends before anyone else does and works towards their targets. What Google does with regards to search the industry inadvertently follows. If you want to be at the top of Googles search pages you have to follow the trends as well. Here are the latest SEO trends for 2018.

SEO Trends 2018

Voice Search Is Getting Bigger

While we saw evidence of an increase in voice search commands, the year 2018 has been unprecedented. With the number of smartphone assistants released the trend isn’t really a surprise though. What need’s to be seen, however, is will we shift our language to suit the assistants or will the assistants get smart enough to understand plain speech. What I mean to say is, most voice commands these days are very basic. Although phone companies will make it seem like you can have a conversation they’re more like short phrases.  How much will the assistants improve over the years will decide how far this trend will carry.

What Should You Do To Help Your Website SEO?

Your keywords need to be more precise and attuned to voice search. Some of them anyway. Instead of the keyword ‘Best SEO Agency in Toronto‘ your keyword will be more local and immediate, ‘Best Vegan Restaurant Near Me’

Featured Snippets Will Rise With Voice Search

Voice search only works as long as there are featured snippets Google can draw from the web. As we see a growth in the voice searches there will also be a rise in the features snippets.

What Can You Do To Help Your Website?

Try and gain as much website authority you can, as quickly, without using any black hat SEO practices. You have to try and make yourself a thought leader in your domain. Get very niche if you need to. The more concise and precise and closely matched to user query your answer will be the higher the chances Google and other search engines use it as their featured snippet. Would do wonders for your site.

More Of AI In The Future

It seems not just Google, but all the major companies in every industry are focusing on improving AI. It will also have a big role to play in search as well. Take RankBrain for instance. Even though it’s only been 2 years since it was introduced, it now handles almost all the search queries by itself. The machine learning AI really does seem to be learning and learning quickly.

What Can You Do To Help Your Website?

Keep at it with the quality content for your website. The better the content, the more customer-centric your content, the more you will rise in the search engine rankings and improve your sales figures. It’s all about the money at the end of the day, isn’t it?

No Link Mentions

This trend was actually heralded by Bing when they announced that they will be taking into account brand mentions even without the link. Observing SEO Trends 2018 it seems like Google may also have been doing the same for a while. Backlinks are still going to be relevant, especially if they come from brand terms. However, linkless mentions are also relevant.

How To Use This To Improve Your Sites SEO?

Make sure your brand is being talked about in a positive light. This isn’t about reviews, but it has more to do with news and content related mentions. If you can get them organically so much the better. If not, you might have to work hard on those guest blog requests. Just avoid being spammy about it.


Hopefully, these latest SEO Trends 2018 help you shape your SEO strategy for 2019 and beyond. Of course, things could always change in the blink of an eye, but we’re always on top of the latest trends with regard to your search engine optimization. If you need help with your sites SEO, please do get in touch with us.

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